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Privacy Policy
We created this Privacy Policy because your privacy and the security of your personal information are very important to us. This Privacy Policy demonstrates our dedication to protecting the privacy of those who visit our website and use our online features. Throughout this Privacy Policy, we use the term "visitors" to mean both registered members of the website as well as any other person who accesses our website.

Information Collected About You

To operate our website, we collect certain non-personal and personal information from our visitors for specific purposes. For website activities that request personal information, you agree to provide accurate and current information about yourself. Your membership and/or participation in our website activities will be canceled without notice if at any time we discover that you provide false information, or violate any term of our Privacy Policy or our Terms of Use. We may retain personal information for an indefinite amount of time to preserve our website membership database and to comply with various federal and state laws.
  • Personally identifiable information-may include your name, address, email address, telephone number, birth date (primarily for eligibility purposes) and billing and credit card information.
  • Personally identifiable information is information that identifies you or can be used to identify or contact you.
  • We may request personally identifiable information from you when you register on our website, subscribe to our online products, or in connection with other online products or services we may make available on our website from time to time.
  • In all of the above cases, we will collect personally identifiable information from you only if you voluntarily submit such information to us.
  • We do not sell any of your personally identifiable information to third parties unless we have your permission to do so.
  • Non-personally identifiable information-may include demographic information (like age, gender, profession), health information (like current weight), IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our website.
  • Non-personally identifiable information cannot be used to contact you; it is used to help us understand who uses our website and to improve and market our website in general.
IP Address, Cookies and GIFs
  • Your IP Address is automatically collected each time you visit the site, just as in most e-commerce websites.
  • Cookies are small text files saved onto your computer's hard drive in order to identify your web browser and the activities of your computer on our website.
  • Cookies allow us to better understand how users use our site and also help us to tailor a website to correspond with your interests and needs.
  • Third parties whom we use to advertise on our site may also place cookies on your computer. Their cookies do not collect personally identifiable information, and we do not share that information with them.
  • You are not required to accept cookies in order to view or use our website. However, some parts of this website, such as the resources, features, and/or offers may not work properly if you do not accept cookies.
  • This website may use clear Graphic Interchange Formats "("GIFs" (also known as pixel tags, web beacons or web bugs). A clear GIF is a tiny line of code that is programmed to collect certain information about a visit to a particular website or website page.
  • We may use GIFs to gather non-personal, aggregate information on visits to our website and track usage of website links. Although we do not intend to use GIFs to collect personal information, some personal information you provide over our website may be linked to non-personal information collected through GIFs. We do not disclose this combined information to third parties. (However, please note that personal information not combined with GIF or other tracking data may be disclosed in accordance with this policy.)
How Information Collected is Used
  • Generally, we use your information on a collective basis to do such things as operate our site, enhance our site, and sell and deliver advertising.
  • We use the information collected on our website to help us understand who uses our website and how it is used, to personalize your online experience, to assist you in using our online products, to improve our website, and for subscription billing purposes, if applicable.
  • If you become a registered user of our website, we use your information to contact you with important service announcements and/or updates regarding our website and online products.
  • If you opt to receive newsletters or information about new products, services, or news via email, your information is used to contact you with those. We will always provide you with the option to edit these preferences.
Use and Collection of Information by Contract Service and Operational Providers

For the convenience of our visitors, we will provide the opportunity to purchase merchandise and services through this website. Companies not affiliated, owned or operated by diet-tree.com, its parents or subsidiaries may handle some of these transactions. We call these companies that conduct our e-commerce operations and/or order fulfillment "Operational Providers." If you choose to use these optional services, our Operational Providers will request your personal information to fulfill your order or request. The voluntary submission of your personal information to these Operational Providers, including your order or request, will be governed by the specific provider's terms of usage and privacy policies. To facilitate an order or request, we may share your personal information with the Operational Provider. The Operational Provider may also share your personal information with us.

In most instances, we request that our Operational Providers adhere to the provisions in this Privacy Policy and that such providers only share visitors' personal information with diet-tree.com, unless necessary to complete a visitor's request or order. We also request that these providers only use the personal information for the purpose of conducting the sale or fulfilling the requested order. However, you must read an Operational Provider's privacy policy to determine the extent of use and disclosure of your personal information collected online. diet-tree.com, its affiliates, parents, subsidiaries, directors, officers, employees and agents are not responsible for the collection, use and disclosure practices of Operational Providers, nor are they responsible or liable for the products or services offered and/or provided by Operational Providers.

Use and Collection of Information by Advertisers and Sponsors

Our website will post banner ads and other forms of advertisements, and/or links to the websites of advertisers or sponsors which are companies that are not owned or operated by diet-tree.com, its parents or subsidiaries. These advertisers and sponsors may independently solicit and collect personal information, or send their own cookies to our visitors. Please be advised that when you visit an advertiser's or sponsor's website you will be subject to the privacy policy and terms of usage agreement of that website operator. diet-tree.com, its affiliates, parents, subsidiaries, directors, officers, employees and agents will not be responsible for advertiser or sponsor ads and/or links or the content, activities, information collection, use and disclosure practices of the websites of advertisers and sponsors.

Our Policy on Disclosing Your Information to Parties

We only share or disclose your personal information with third parties when you consent to the disclosure, when disclosure is required or authorized by law, when it is necessary to operate the website or our website services, to provide or enhance our website features, complete requested transactions, protect the safety of our visitors, employees or property, when disclosure is consistent with our practices for services that are similarly provided offline, or as otherwise provided in this Privacy Policy. We may provide aggregate information about our visitors to our advertisers, sponsors, promotional partners, and affiliates, such as how many persons visited a particular page or activity, the average age of our visitors on the website or page, or the preferences of our visitors, but this information does not include personal information about any individual visitor. We may obtain geographic information such as zip code clustering from other sources, but this aggregate information will not reveal any personal information about a specific visitor.

Limitations on Our Abilities

Although your privacy is very important to us, due to the existing legal regulatory and security environment, we cannot fully ensure that your private communications and other personally identifiable information will not be disclosed to third parties. For example, we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. Additionally, in the unlikely event we need to investigate or resolve possible problems or inquiries, we can disclose any information about you to private entities, law enforcement or other government officials as may be required under law or as we, in our sole and absolute discretion, believe necessary or appropriate. Security We use industry-standard efforts to safeguard the confidentiality of your personally identifiable information, such as firewalls and Secure Socket Layers (SSL) where appropriate. However, "perfect security" does not exist on the Internet, and there is always some risk that others could find a way to bypass or thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.

Updates to the Privacy Policy

We may amend this privacy policy from time to time. Please refer back to this policy on a regular basis so that you are informed and updated on any and all changes. By visiting this website, you agree to and are accepting the policies described here for this website.

We hope this policy clarifies our procedures regarding your personal information. We at diet-tree.com encourage you to learn as much as you can about your privacy on the Internet.

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